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Where Google has become the most powerful search engine. Now everyone uses Google to search, with an average of 7 billion search queries per day. With the right keyword analysis, market research, and customer personality, you can reach your audience.
SEO vs Search Engine Marketing
SEO and search engine marketing are not competing, they are complementary to each other as both help your website rank higher in search engines. Search engine marketing would not be completely effective without SEO, search engine marketing campaigns are more likely to start in parallel with SEO to get the best results and to improve organic searches.
How it works?
When researching and analyzing keywords, you will be able to identify relevant keywords, value bids and contests, and from there decide on a budget to set within a specific time frame and specific geographic locations. Then you leave the rest to google, with a PPC (Pay Per Click) system, google provides direct visibility to your ads/website via the keywords and criteria you selected. When someone clicks on your ads, they start decreasing your budget by a percentage.
sponsored ads is the best way to reach a large number of customers, but not just reach what determines if the ad is successful, but completeing the purchase and to make the customer take the decision to buy is the main factor that determines if the ad was successful.
so you have to request a report that shows you the results clearly, which is something many company’s who claims that they are professional doesn’t provide, but a professional company will give you a report and that’s what we do in command.