marketing plans
Marketing plans
The marketing plan is the way each company uses to know:
- the current position of the company in the market.
- the company's competitors position in the market.
- showing the most important needs of the customers that the company targets.
- the targets that your company is willing to achieve in a specific time.
- the different marketing strategies that the company will use.
- specifying the expected period of time to achieve every goal of the marketing strategy goals.
- what main factors to follow to determine how is the marketing strategy doing.
The marketing plan is one of the most important factors that helps companies and institutions to reach their goals of growing, developing and competing on the market.
The marketing strategy advantages
Usually, the marketing plan is monthly, quarterly and annually to make it easy for us to follow up and adjust it frequently when it needs and it should be :
- clear and easy to explain and undertand.
- based on actual numbers and studies, not just expectations and guesses.
- we have to share all parts of creating the strategy (marketing - customer support - operation and producing).
- it have to be choosen properly to suit the field, products and services that your company provides.
- to be creative, specialized and got ideas that are out of the box.
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